Arguably one of many beauty industry’s largest issues is its dependence on plastics. Coupled with a culture of extreme consumption, the result’s a massive amount of waste—everything from bottles and pumps to clear wrap and bubble mailers. Of an estimated one hundred twenty billion items of packaging produced every year by the beauty trade, we know that less than 10 p.c actually gets recycled, and on the heart of all these single-use bottles is, surprisingly enough, water. Traditional liquid, cream, and gel formulas can include up to 70 percent water, thus requiring leakproof, shatterproof vessels.

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