The publication is usually rated as the high quality name within the trade and has earned loads of fans the world over. Altogether, if travel recognition will increase to levels seen previous to the pandemic, T+L is set to develop with the market. On the opposite hand, timeshares are a different story as their financial viability and popularity wanes over time, especially with steep competition from trip leases and traditional hotel/motel.
While Gifford didn’t give revenue or readership forecasts, she is optimistic on what lies forward. But the journal and its accompanying brand awareness is a key part of its attractiveness to Wyndham Destinations. Wyndham Destinations’ $100 million acquisition of the Travel + Leisure media brand Travel & Leasuire could have been a head-scratcher for some in both the travel and media industries. Wyndham Destinations desires to be more than just a timeshare company.
The Travel & Leisure observe uncovers …
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